When a work such as an image, video or written text is created, it is automatically protected by copyright. A licence specifies what you can and can’t do with a copyrighted work. Licences are usually very restrictive, prohibiting copying or redistribution except in a few special circumstances.
Open licences support creators that want to share their works freely and grant others the rights to access, re-use and redistribute their work with few or no restrictions. There are many forms of open licences, one of the most common of which is a Creative Commons licence.